Monthly Archives: December 2010

Search Marketing Spend to Grow by 9.9% in 2011

Posted on December 30, 2010 by Doyle

The most recent report from IPA Bellwether shows that marketeers are revising search budgets by up to 9.9% for 2011 and predominantly this uptake is due to search marketing becoming more prevalent across a wider spectrum of industries. The importance … Continue reading →

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Google to Take a Closer Look at “Black Hat” Search Engine Optimization Techniques

Posted on December 30, 2010 by Doyle

Google will examine what it can do to prevent the technique of ‘cloaking’ in 2011, a practice that offers differing results to users and search engines, according to the company’s Matt Cutts. According to Search Engine Land’s Barry Schwartz, Mr … Continue reading →

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Microsoft Co-Founder Attempts to Sue Search Marketing Companies…Again…

Posted on December 29, 2010 by Doyle

Co-founder of Microsoft Paul Allen has re-filed a patent infringement lawsuit against several tech organisations, including Google. Mr Allen submitted his amended suit to a judge in Seattle yesterday (December 28th) after a previous attempt was dismissed on December 10th … Continue reading →

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