Monthly Archives: January 2011

Use Trust Symbols to Instill Confidence and Drive More Sales

Posted on January 23, 2011 by Doyle

Trust symbols are visual signals to visitors that your site is trust-worthy. These symbols, often recognizable and provided by third parties, serve as an indication that your business is verifiably legitimate. Using trust symbols on your website, especially an e-commerce … Continue reading →

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Conversion Rate Optimization Continues to Gain Momentum

Posted on January 22, 2011 by Doyle

About 3 years ago, we at Search Marketing Zone began the crusade for marketing departments and website owners to embrace conversion optimization. A few people were listening and a few people were preaching, but most of the industry was still … Continue reading →

Posted in Conversion Optimization | Leave a comment