Author Archives: Doyle

Use Trust Symbols to Instill Confidence and Drive More Sales

Posted on January 23, 2011 by Doyle

Trust symbols are visual signals to visitors that your site is trust-worthy. These symbols, often recognizable and provided by third parties, serve as an indication that your business is verifiably legitimate. Using trust symbols on your website, especially an e-commerce … Continue reading →

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Conversion Rate Optimization Continues to Gain Momentum

Posted on January 22, 2011 by Doyle

About 3 years ago, we at Search Marketing Zone began the crusade for marketing departments and website owners to embrace conversion optimization. A few people were listening and a few people were preaching, but most of the industry was still … Continue reading →

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Search Marketing Spend to Grow by 9.9% in 2011

Posted on December 30, 2010 by Doyle

The most recent report from IPA Bellwether shows that marketeers are revising search budgets by up to 9.9% for 2011 and predominantly this uptake is due to search marketing becoming more prevalent across a wider spectrum of industries. The importance … Continue reading →

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Google to Take a Closer Look at “Black Hat” Search Engine Optimization Techniques

Posted on December 30, 2010 by Doyle

Google will examine what it can do to prevent the technique of ‘cloaking’ in 2011, a practice that offers differing results to users and search engines, according to the company’s Matt Cutts. According to Search Engine Land’s Barry Schwartz, Mr … Continue reading →

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Microsoft Co-Founder Attempts to Sue Search Marketing Companies…Again…

Posted on December 29, 2010 by Doyle

Co-founder of Microsoft Paul Allen has re-filed a patent infringement lawsuit against several tech organisations, including Google. Mr Allen submitted his amended suit to a judge in Seattle yesterday (December 28th) after a previous attempt was dismissed on December 10th … Continue reading →

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