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Author Archives: Doyle
The Differences Between Marketing and Advertising
It’s easy to get tripped up over ambiguous terms, like “marketing” and “advertising.” We hear these terms all the time. Are they really interchangeable? If you’re an employee with an ad agency, you’re apt to ignore “marketing.” Your job is … Continue reading
Posted in Business
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How Using Cloud Storage Can Improve Your Blog
Blogs aren’t as low-tech as they used to be. Think about everything you put into your blog. It’s likely more than just text. You probably have hundreds or thousands of posts, depending on how long you’ve been running your blog, … Continue reading
Posted in Uncategorized
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How to Take Advantage of Pay-per-click Advertising
Pay-per-click advertising can be a marketer’s dream come true, or it can be your worst nightmare. By properly laying the foundation for your pay-per-click campaign, you can avoid many of the potential pitfalls and enjoy marketing success. Step 1: … Continue reading
Posted in Business, PPC
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How Your Homepage Affects Your Business Success
HOMEPAGE The homepage of a website business is critical for the success of any business that follows from the opening page. The customers’ initial impressions of a business are important and may lead to further interest in the company … Continue reading
Posted in Business, SEO
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Search Marketing – How Your Business Can Benefit From It
Simply put, search marketing (search engine marketing) is the most powerful, fastest, dynamic, most cost-effective, and highly-targeted marketing strategy that can give you business an ability to reach out to worldwide customers at minimal cost and sometimes, even free! Search … Continue reading
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Beyond Google: Other Search Engines For Search Marketing
Promoting your name and business has changed greatly in recent years. Information is at the fingertips of anyone looking to get the info they want. With just a few clicks of a button, the internet provides the user with everything … Continue reading
Posted in SEO
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5 Basic Rules To Create a SEO Friendly Web Site Today
To correctly work on search engine optimization you must keep up with technology, stay on top of new techniques, and keep working at it regularly and consistently. Web site owners, particularly new ones, sometimes lose focus of the most basic … Continue reading
Posted in SEO
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Use Trust Symbols to Instill Confidence and Drive More Sales
Trust symbols are visual signals to visitors that your site is trust-worthy. These symbols, often recognizable and provided by third parties, serve as an indication that your business is verifiably legitimate. Using trust symbols on your website, especially an e-commerce … Continue reading
Posted in Business, Conversion Optimization
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Conversion Rate Optimization Continues to Gain Momentum
About 3 years ago, we at Search Marketing Zone began the crusade for marketing departments and website owners to embrace conversion optimization. A few people were listening and a few people were preaching, but most of the industry was still … Continue reading
Posted in Conversion Optimization
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Search Marketing Spend to Grow by 9.9% in 2011
The most recent report from IPA Bellwether shows that marketeers are revising search budgets by up to 9.9% for 2011 and predominantly this uptake is due to search marketing becoming more prevalent across a wider spectrum of industries. The importance … Continue reading
Posted in Business, News
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Google to Take a Closer Look at “Black Hat” Search Engine Optimization Techniques
Google will examine what it can do to prevent the technique of ‘cloaking’ in 2011, a practice that offers differing results to users and search engines, according to the company’s Matt Cutts. According to Search Engine Land’s Barry Schwartz, Mr … Continue reading
Posted in News, SEO
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Microsoft Co-Founder Attempts to Sue Search Marketing Companies…Again…
Co-founder of Microsoft Paul Allen has re-filed a patent infringement lawsuit against several tech organisations, including Google. Mr Allen submitted his amended suit to a judge in Seattle yesterday (December 28th) after a previous attempt was dismissed on December 10th … Continue reading
Posted in Business, News
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