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Category Archives: Business
The Differences Between Marketing and Advertising
It’s easy to get tripped up over ambiguous terms, like “marketing” and “advertising.” We hear these terms all the time. Are they really interchangeable? If you’re an employee with an ad agency, you’re apt to ignore “marketing.” Your job is … Continue reading
Posted in Business
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How to Take Advantage of Pay-per-click Advertising
Pay-per-click advertising can be a marketer’s dream come true, or it can be your worst nightmare. By properly laying the foundation for your pay-per-click campaign, you can avoid many of the potential pitfalls and enjoy marketing success. Step 1: … Continue reading
Posted in Business, PPC
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How Your Homepage Affects Your Business Success
HOMEPAGE The homepage of a website business is critical for the success of any business that follows from the opening page. The customers’ initial impressions of a business are important and may lead to further interest in the company … Continue reading
Posted in Business, SEO
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Search Marketing – How Your Business Can Benefit From It
Simply put, search marketing (search engine marketing) is the most powerful, fastest, dynamic, most cost-effective, and highly-targeted marketing strategy that can give you business an ability to reach out to worldwide customers at minimal cost and sometimes, even free! Search … Continue reading
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Use Trust Symbols to Instill Confidence and Drive More Sales
Trust symbols are visual signals to visitors that your site is trust-worthy. These symbols, often recognizable and provided by third parties, serve as an indication that your business is verifiably legitimate. Using trust symbols on your website, especially an e-commerce … Continue reading
Posted in Business, Conversion Optimization
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Search Marketing Spend to Grow by 9.9% in 2011
The most recent report from IPA Bellwether shows that marketeers are revising search budgets by up to 9.9% for 2011 and predominantly this uptake is due to search marketing becoming more prevalent across a wider spectrum of industries. The importance … Continue reading
Posted in Business, News
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Microsoft Co-Founder Attempts to Sue Search Marketing Companies…Again…
Co-founder of Microsoft Paul Allen has re-filed a patent infringement lawsuit against several tech organisations, including Google. Mr Allen submitted his amended suit to a judge in Seattle yesterday (December 28th) after a previous attempt was dismissed on December 10th … Continue reading
Posted in Business, News
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