About 3 years ago, we at Search Marketing Zone began the crusade for marketing departments and website owners to embrace conversion optimization. A few people were listening and a few people were preaching, but most of the industry was still focused on simply how to get the click, not how to convert it.
2008 came along, and the market began to grow steadily. Small business marketing news site, 1 Business Guide, rightly declared that CRO is key to achieving significant ROI on online advertising spend. And a few optimization vendors popped up here and there.
Then came 2009. Momentum roared, even with the world’s financial crisis. After all, conversion optimization is the best way to get the most revenue from the least spend.
Finally in 2010, conversion optimization fully-arrived. Post-click sessions became a standard part of marketing conferences and many industry publications launched conversion rate optimization columns and features.
So what does 2011 hold? Our prediction at Search Marketing Zone is that the momentum continues and CRO will be bigger than ever.